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Notes on GTM and PMF from Lenny's Newsletter

Articles ยท Startups

GTM and Growth

How great B2B startups got their first 10 customers

How great B2B startups converted their first paying customers

GTM motions of 30 B2B SaaS companies

How people discover new products

Content-driven growth (SEO and Virality)

Generating buzz

Product-market fit

How do you know if you have product-market fit?

How to ask users about product-market fit?

How long does it take to find PMF

Business Models and Market Positioning

Types of business models

Positioning

Fundraising

When should a SaaS startup raise money

Playbook for fundraising

Pitching startup ideas

Answering the "Why Now" question

Telling a business story with the SCR framework

Template for defining a startup idea

Using the Jobs to be Done framework

Flywheels