Mr Beast on Clubhouse: Creating great videos

Podcasts · Media, Personal Branding

This summary was largely done for my own note-taking, sharing it just in case it adds more value to other people.

I have no affiliation whatsoever with anyone in this note. This is a summary largely taken for my own reference, and may contain errors :) I tried to summarize accurately, but may have made errors.

Context

Source URL: Good Time Room on Clubhouse

Why is it important: If you want to create any kind of video content (either as an individual or as a brand), this has some amazing content

Keywords

Content Creation, Video

Highlights

Origins of MrBeast

Started making videos when he was really young. Didn’t have much money, didn’t even have a microphone. Started a channel with just a really old iPhone. Eventually, whenever he made money from YouTube, he just invested it in better equipment

How to get your videos go viral?

Make videos that people click and click watch all the way through to get it promoted. It’s that simple

To increase clickthrough: Thumbnail, title, and your brand
To increase recommendability and brand: Increase watch time and ensure retention through the video

Do the work

The more they enjoy a video, they more they’ll watch more videos! Don’t con them with clickbait. Build loyalty

Double the effort isn’t double the views. It’s 10x. Make every video as good as possible. You don’t have to publish every day. Put in that extra effort. Relentlessly brainstorm. Make something the viewers just can’t find anywhere else. Just put in so much time into the videos that people can tell

Mr Beast doesn’t really care about making money from each individual video, he mostly care about making the best video possible. His cost of video production has increased substantially — the cost can get to $600k-$800k per video sometimes!

Making good thumbnails

Thumbnail — monitor CTR. It’s as top of funnel as it gets. But CTR is not just about title and thumbnail. It’s also about what is your experience with the brand and what was their experience with your last video they watched

Ensuring retention

Majority of viewers that click on your video will decide in the first minute if they want to watch it. If the first 30 seconds are average, you’ve already lost the battle. But if it’s interesting and high energy, you have them hooked

Live content

Thinking about retention from the very beginning is super important in live. You can’t have low energy lulls — people will just drop off if you do

YouTube vs other platforms

Mr Beast is all-in on YouTube. It’s the best place to monetise your content as a creator. It’s also more consistent for a creator — you’ll have generally stable views. YouTube is also going to get much much bigger in the future

In a perfect world, you would try all other platforms. But you have finite time and resources. It’s difficult to be authentic on other platforms

YouTube Shorts

YouTube recently launched this – and is a really promising opportunity. YouTube has been going really hard with short-form vertical content. It’s obvious that short-form content is here to stay. Shorts on YouTube are growing really fast — definitely recommended for a creator

On Launching MrBeast burgers and DTC brands

Didn’t want to use existing ghost kitchens. Wanted to look at restaurants that were struggling, and told them they could double their business overnight

Didn’t want to take business away from struggling restaurants. Wanted to give them more business

Took inspiration from other “drop shipping”-like ideas

DTC brands by creators

The beauty of what they’re doing now is that they can start to build things themselves. They have a bunch of mobile apps coming up. Have a bunch of big projects in the pipeline. They can control the experience, the brand, and the relationship with the users

“We want to actually help the little guy” – that’s so powerful. When you’re building a brand, be human about it

Direct distribution is so much better than having to pay for it. You can either be a creator, or you can pay a distribution-ads tax to Google and Facebook

Scaling the team

When you’re hiring dozens of people, it’s hard to find people who know exactly what you need. You have to be patient with them and train them. Give people time so they get to know and understand how you work

Crypto and crypto-based content creation

“If you take financial advice for a 22 year old YouTuber who spends days in the desert with his friends for content, you’re stupid” - Mr Beast

Having said that, he’s bullish on crypto and has a fair bit of money in it