Summary

Clear, well-written book that talks about how stories and business fundamentals shape valuation. I read as I was also reading Poor Charlie’s Almanac, and hoped to get a better grip on how to value companies.

Why both storytelling and numbers are important

The first third of the book is about why both storytelling (narrative) and numbers are important when valuing an asset:

The classic story models, and how stories go awry

Many stories are just a simplified version of the classic Hero's journey (outline below) – but some are different

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Other stories include:

Stories can often go awry. Examples are: